I. Preparation: The Key to a Good Interview
1. Ask about the subject of the interview, the time, what is
needed, and the deadline.
2. Write out 3 brief, positive points about your
program/project/event.
3. Anticipate likely questions beforehand, so plan answers.
If possible, rehearse answers.
4. For newspaper reporters, background literature is
welcomed for the interviewer(s).
5. For a surprise interview situation, take a few minutes to
plan message.
6. For a surprise telephone call interview, call right
back…after planning an appropriate message/response.
2. Be confident; you’re the expert in the interview!
3. Avoid speculation and hypotheticals; it may lead to being
misquoted.
4. Avoid technical terms, jargons, and acronyms; only
people who are familiar with your program are familiar
with your terms.
5. Do not say “no comment.” If you cannot answer, explain
why.
6. Do not be afraid to say, “I don’t know…but I will find out
for you.”
7. For TV – keep your answers to 20 seconds or less.
i. Keep your eyes on the interviewer.
ii. Do not fill dead airtime…it’s not your responsibility.
iii. Be honest.
iv. Assert Yourself!
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